The Builder1440 Blog

Options make a new house a home. As a result, efficient lot option selection is extremely important, not only for a smooth design process but for your company‘s bottom line as well.

However, ensuring the correct options are selected for each lot can be a tricky and confusing process. This could be an ID that can make or break your sales process.

How confident are you with your current lot-specific option selection?

If your lot option selection has resulted in costly mistakes or a frustrating process for your sales staff, find out how Sales1440’s Options Rules Engines Online (OREO) can dramatically improve your sales process! Sales1440’s innovative OREO allows you to define inclusive as well as exclusive options down to the lot(s) within a community.

Click here to sign up for a complimentary demo of Sales1440 and the exclusive Options Rules Engine Online.

For the second time in a row, Builder1440 has been recognized as one of the home building industry’s Hottest Companies by Constructech magazine.

Builder1440 is honored to have been awarded the distinction three times by Constructech in 2005, 2007, and now in 2008.

Winners are determined by the Constructech editorial staff based on a range of criteria, including significant accomplishments, growth record, and new product innovation.

To read the the write-up by Constructech magazine, click here.

Only one third of new home sales agents follow up with prospects… Are you capitalizing on every lead that contacts you??

Sales1440’s exclusive Closing Action Plan (CAP) Follow-Through System developed exclusively by Bob Schultz and the New Home Specialists makes it easier than ever to follow up with leads and prospects by email, direct mail or telephone.

In June 2008, users of Sales1440’s SaaS application generated over 9,500 documents, which enabled sales representatives to stay-in-touch with and follow up with prospects.

To learn more about CAP system or any of the products in Builder1440’s software suite, visit www.Builder1440.com.

Among Professional Builder Magazine’s 100 Best New Products for 2008, Sales1440 Enterprise Edition v6.2 was selected.

Unveiled at the International Builders Show (IBS) 2008, the newest edition of Sales1440 is “easier to use and has better reporting functionality as well as includes enhancements for advanced customer management and tracking.”

To view the complete write up, visit http://www.probuilder.com.

For more information about Sales1440 or any of the innovative products in the Builder1440 suite, contact us by email or call toll-free 877.604.144.

Visit Builder1440’s Booth at the Pacific Coast Builder Conference (PCBC)
Booth #7709

Stop by and find out how Builder1440 can help you sell more homes and make more money!

In addition, check out the latest additions to the Builder1440 product suite including:

Sales1440 Standard Edition (SE): Builder1440’s award-winning sales and CRM system with the exclusive functionality especially for small and custom home builders.

My1440Home: An innovative online home selection portal for home buyers and prospects

DealWorks1440: A sales and pricing analysis tool that instantly integrates Sales1440 Enterprise Edition with Sage Timberline / Sage Masterbuilder

Small production & custom builders can now benefit from the home building industry’s leading CRM and sales solution!

Officially launched on June 4th, Sales1440 Standard Edition (SE) provides builders with all of the core functionality of Sales1440 Enterprise Edition (EE), the industry’s leading customer relationship management (CRM) system.

Sell More Homes and Make Money!
- Capture web leads from your website and Internet Listing Services (ILS)
- Manage and track contracts effortlessly
- Automate follow-up, email marketing and marketing campaigns
- Generate sales and marketing reports

If you’re are small or custom home building and need a CRM, discover the Sales1440 advantage by scheduling s Sales1440 Standard Edition (SE) demo today!

Timberline Users Group, the organization committed to supporting users of Sage Timberline Office software, is hosting their annual users’ conference in Nashville, TN on April 29 - May 2 at the Gaylord Opryland Resort. Builder1440 will be present as an exhibitor and TUG member at this year’s event.

For more information, visit TUG Web.

If you are attendig the event, stop by and find out how Sales1440 CRM can help you sell more homes and make more money.

Cornerstone Solutions, the Sage Timberline Office Solution Provider, is hosting their annual users’ conference in Chicago, IL on April 23 & 24 at the Hyatt Lisle. As a partner and sponsor of this year’s event, Builder1440 will be hosting two sessions:

• Lunch and Learn on April 23 — 12:00pm - 2:30pm

• Tracking Tools for Builders on April 24 — 1:30pm - 2:00pm

For more information, visit Cornerstone Solutions Users’ Conference 2008.

If you are attendig the event, stop by and find out how Sales1440 CRM can help you sell more homes and make more money.

Ensure your emails are compliant with federal spam legislation by reviewing the following points:

“Canned Spam Act”
The “Canned Spam Act,” effective on January 1, 2004, legislates email whose primary purpose is advertising or promoting a commercial product. The law dictates that email “may not contain false or misleading routing information.”

CAN-SPAM Guideline #1: False or misleading information is banned in email
headers and routing information must be accurate, to identity
the sender.

    CAN-SPAM Guideline #2: Email subject lines cannot be deceptive or mislead
the recipient about the contents of the email.

CAN-SPAM Act Guideline #3: Email recipients must be given an opt-out method.

     CAN-SPAM Act Guideline #4: Emails must be identified as an advertisement and
include the sender’s valid physical postal address.

In the down housing market, many home builders wonder the benefits of spending valuable sales and marketing dollars on a customer relationship management (CRM) system. Budgets are tight and the idea of incurring the expense for a CRM software system may be the furthest thought from any management team’s mind. However, the reality is without utilizing a CRM system, many builders are missing out on opportunities and potential sales.

Discover below the key reasons builders should consider implementing a CRM into their sales and marketing strategy.

1. CRM and sales systems allow home builders to manage all traffic to the fullest potential. From the time the prospect visits a website, or walks into the sales center, to follow-up and email marketing, lot and floor plan selection, home configuration, contract generation, and change order management, an effective CRM system will streamline the processes and increase the number of sales based on a multi-touch approach.

2. Management teams should empower sales people with best possible sales tools. A great sales team is important but without the right tools, sales people are not given the best opportunity to succeed. A comprehensive CRM system will offer the resources to track, follow up with and close the sale with prospects

3. Management teams must consider software that will offer thorough reporting analysis of prospect opportunities and closed sales. Without reporting functionality, home builders suffer the loss of determining the most effective way to drive business and succeed in the competitive market.

4. A market upswing is inevitable. As a result, now is the pivotal time to get a jump start on developing best business practices and equipping your sales team for success, so when market turns you will be forward position with a competitive edge.