The Builder1440 Blog

Bob Schultz Sales Strategies + Sales1440^TM CRM Technology = New Home Sales

With the market cooling, now is the time for builders to make the most of the customers that walk through their door. This is why Builder1440, a Baltimore-based home builder technology solutions provider, has partnered with Bob Schultz & The New Home Specialists, the home building industry’s leading sales, management and marketing resource, to offer the most comprehensive sales assistance modules available: The New Home Specialist Closing Action Plan (CAP)^SM Follow-Through^® System for Sales1440^TM.

By combining Bob Schultz & The New Home Specialists’ proven sales strategies with Sales1440’s industry leading customer relationship management (CRM) and sales technology, home builders’ sales teams will be equipped to sell more homes and build long term relationships with potential home buyers.

“It is extremely possible to close a new home sale on the customer’s first visit, but if you don’t, you must get them back one more time,” states Bob Schultz, new home sales and management guru. “That’s called Follow-Through. Behind closing, it’s the most important and least recognized skill for new home salespeople. Bob Schultz & The New Home Specialists are excited to collaborate with Builder1440 to make our proven systems available with the ease of the Sales1440 application.”

The sales assistance modules for Sales1440 will provide users with templates and scripts for appointment setting and numerous forms of follow up, including emails, phone calls, surveys, marketing campaigns, and promotional pieces. With a broad range of actions plans for all types of customers, from eLeads to walk-in prospects, Realtors® and everybody in between, The New Home Specialist Closing Action Plan (CAP)^SM Follow-Through^® System for Sales1440^TM will provide builders’ salespeople with the tools necessary to close each sale.

“Builder1440 is excited to enhance Sales1440 CRM with the CAP Follow-Through® module. Successful builders understand the important benefits of using a proven CRM tool like Sales1440 and now have the ability to use proven follow up methodologies. With the combination of the CAP Follow-Through® System and Sales1440, a builder can be implement successful follow up plans in a matter of hours.” says Matt McShane, Vice President of Builder1440.

Since many builders simply do not have the sales strategies and follow up plans in place to ensure that consistent communication is maintained with their prospects, it is not surprising that 70-80% of all inquiries are never pursued by salespeople. By supplying sales representatives with a wide variety of follow up templates, The New Home Specialists and Sales1440’s Follow-Through® System guarantees that each prospect receives the level of attention they need.

To increase conversion ratios in the current market, sales representatives must also practice consistent discovery and quality presentations in addition to enhanced follow up. Sales representatives need to explain the benefits of buying in this market – interest rates are still low and buying power is still high. In the rare instance that a prospect leaves without a firm appointment, sales representatives need to have a tool box full of reasons to call back. And, most importantly, if salespeople consistently follow up with buyers using targeted communications and campaigns, they will be on their way to selling more homes.

To learn more about The New Home Specialist Closing Action Plan (CAP)^SM Follow-Through® System for Sales1440^TM, email Builder1440 at info@builder1440.com. Stop by Builder1440’s booth #W3993 at the International Builders’ Show for a free demo and to learn how follow up can help you capture more sales.

As the housing market continues to slow, home builders are faced with new and challenging obstacles with regard to finding prospects and closing sales. Now is the time for builders to develop and implement sales strategies and software systems that will enable them to increase sales in the upcoming year. At the 2007 International Builders’ Show (IBS), Baltimore-based home builder technology solutions provider, Builder1440, LLC, will begin to roll out its line of new products designed to help builders sell more homes. The suite of builder software will include:

• Sales1440^TM v6.0 – Internet-based CRM and sales system for builders
• DealWorks1440^TM – Complete sales pricing and sales analysis tool
• SiteAuthor1440^TM – Internet marketing and content management system
• My1440Home^TM – Home customization portal for prospects and buyers

For the Builders’ Show, Builder1440 has added innovative features and functionality to Sales1440 v6.0, the company’s Internet-based and on-demand customer relationship management and sales system for home builders. The new release builds on the system’s existing follow up and campaign management capabilities and includes enhancements that allow a builder to change prospects’ rankings and associated follow up plans. Moreover, the application enables builders to monitor leads, sales, and follow up statistics via a real-time dashboard.

Sales1440 v6.0 accelerates the sales cycle by enabling builders to automatically route web leads to sales representatives for efficient follow up. Sales representations can then nurture leads with scheduled email campaigns and customized follow up programs. Furthermore, Sales1440 v6.0 facilitates the collection of customer feedback by enabling builders to create questionnaires for use at specific stages during the sales cycle.

Included in Builder1440’s suite of home builder software is DealWorks1440, a complete sales pricing and sales analysis tool that allows home builders to mark up costs and establish pricing for plans, options and lots for use in the sales process. DealWorks1440 grants home builders more control over their profits, letting them compare budgets to actuals in order to determine whether or not to accept a sale.

Knowing that 77% of buyers shop online for their new homes, builders have turned to the Internet for lead generation. However, just having a simple website is not enough to engage buyers. SiteAuthor1440, Builder1440’s Internet marketing and content management system, allows builders to interact with buyers through customized online forms and automatic email responses. SiteAuthor1440 also enables builders to modify website navigation and content in real-time as well as display inventory and pricing information online.

Building relationships with prospects and home buyers is critical to the success of every home builder. My1440Home, Builder1440’s home customization portal, enables prospects and buyers to play an integral role in the home buying process, allowing them to view communities, plans, elevations, and lots as well as select and modify options online from anywhere, at anytime. Additionally, prospects have the ability to save and email their home selections, while home buyers can create option wish lists, submit warranty requests, and execute buyer to-do lists. Enabling prospects and home buyers to customize their home online, My1440Home helps builders create the ultimate home buying experience while improving their profit margin and bottom line.

Stop by Builder1440’s booth #W3993 at IBS for a live demo of the company’s suite of home builder software. To schedule a one-on-one meeting with a Builder1440 representative, email info@builder1440.com or call 877-604-1440.