The Builder1440 Blog

Timberline Users Group, the organization committed to supporting users of Sage Timberline Office software, is hosting their annual users’ conference in Nashville, TN on April 29 - May 2 at the Gaylord Opryland Resort. Builder1440 will be present as an exhibitor and TUG member at this year’s event.

For more information, visit TUG Web.

If you are attendig the event, stop by and find out how Sales1440 CRM can help you sell more homes and make more money.

Cornerstone Solutions, the Sage Timberline Office Solution Provider, is hosting their annual users’ conference in Chicago, IL on April 23 & 24 at the Hyatt Lisle. As a partner and sponsor of this year’s event, Builder1440 will be hosting two sessions:

• Lunch and Learn on April 23 — 12:00pm - 2:30pm

• Tracking Tools for Builders on April 24 — 1:30pm - 2:00pm

For more information, visit Cornerstone Solutions Users’ Conference 2008.

If you are attendig the event, stop by and find out how Sales1440 CRM can help you sell more homes and make more money.

Ensure your emails are compliant with federal spam legislation by reviewing the following points:

“Canned Spam Act”
The “Canned Spam Act,” effective on January 1, 2004, legislates email whose primary purpose is advertising or promoting a commercial product. The law dictates that email “may not contain false or misleading routing information.”

CAN-SPAM Guideline #1: False or misleading information is banned in email
headers and routing information must be accurate, to identity
the sender.

    CAN-SPAM Guideline #2: Email subject lines cannot be deceptive or mislead
the recipient about the contents of the email.

CAN-SPAM Act Guideline #3: Email recipients must be given an opt-out method.

     CAN-SPAM Act Guideline #4: Emails must be identified as an advertisement and
include the sender’s valid physical postal address.

In the down housing market, many home builders wonder the benefits of spending valuable sales and marketing dollars on a customer relationship management (CRM) system. Budgets are tight and the idea of incurring the expense for a CRM software system may be the furthest thought from any management team’s mind. However, the reality is without utilizing a CRM system, many builders are missing out on opportunities and potential sales.

Discover below the key reasons builders should consider implementing a CRM into their sales and marketing strategy.

1. CRM and sales systems allow home builders to manage all traffic to the fullest potential. From the time the prospect visits a website, or walks into the sales center, to follow-up and email marketing, lot and floor plan selection, home configuration, contract generation, and change order management, an effective CRM system will streamline the processes and increase the number of sales based on a multi-touch approach.

2. Management teams should empower sales people with best possible sales tools. A great sales team is important but without the right tools, sales people are not given the best opportunity to succeed. A comprehensive CRM system will offer the resources to track, follow up with and close the sale with prospects

3. Management teams must consider software that will offer thorough reporting analysis of prospect opportunities and closed sales. Without reporting functionality, home builders suffer the loss of determining the most effective way to drive business and succeed in the competitive market.

4. A market upswing is inevitable. As a result, now is the pivotal time to get a jump start on developing best business practices and equipping your sales team for success, so when market turns you will be forward position with a competitive edge.