CRM (Customer Relationship Management) software can become an essential part of the growth plan for small & custom homebuilding companies.
Builder1440, (www.builder1440.com, Baltimore, MD) recently announced the availability of Sales1440 Standard Edition for small and custom builders. With this application, home builders and home sales agents can manage contact functionality, perform marketing campaigns, and create follow-up reports. These are all options available to larger builders through Builder1440′s Sales1440 Enterprise Edition.
Among the other resources available to small builders are the ability to develop unique plans for consistent communication with clients and the ability to capture Web leads.
With this program, builders can also import CAP (Closing Action Plan (SM) ) sales follow-through templates designed by Bob Schultz, & The New Home Sales Specialists. Builder1440 & Bob Schultz created the CAP Follow-Through System for Sales1440, and with this seamlessly integrated feature, everyone involved in the sales can use proven sales techniques in a mapped out follow-up process that’s been shown to improve home sales.
(As printed in CONSTRUCTECH magazine, October 2008)
