The Builder1440 Blog

Builder1440 Marketing Director, Tim Kassouf explores how popular social media websites and tools like Facebook & Twitter can be used to help sell new homes.

This webinar looks at using social networking sites to connect with buyers and prospects as part of the sales and follow-up process, and also highlights some exciting concepts and case studies for marketing a builder or community through social media.

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Tricia O’Brien, Builder1440’s Director of Client Services demonstrates the enhancements to the latest version of Sales1440, the home building industry’s leading CRM & Sales Software.

Tim Kassouf, Director of Marketing shows how Advanced Email Marketing services can empower your new home sales, and how Sales1440’s campaigns (coupled with experience in email marketing) can work with third party email marketing software like Blue Sky Factory or Constant Contact.

Bob Schultz Sales Strategies + Sales1440^TM CRM Technology = New Home Sales

With the market cooling, now is the time for builders to make the most of the customers that walk through their door. This is why Builder1440, a Baltimore-based home builder technology solutions provider, has partnered with Bob Schultz & The New Home Specialists, the home building industry’s leading sales, management and marketing resource, to offer the most comprehensive sales assistance modules available: The New Home Specialist Closing Action Plan (CAP)^SM Follow-Through^® System for Sales1440^TM.

By combining Bob Schultz & The New Home Specialists’ proven sales strategies with Sales1440’s industry leading customer relationship management (CRM) and sales technology, home builders’ sales teams will be equipped to sell more homes and build long term relationships with potential home buyers.

“It is extremely possible to close a new home sale on the customer’s first visit, but if you don’t, you must get them back one more time,” states Bob Schultz, new home sales and management guru. “That’s called Follow-Through. Behind closing, it’s the most important and least recognized skill for new home salespeople. Bob Schultz & The New Home Specialists are excited to collaborate with Builder1440 to make our proven systems available with the ease of the Sales1440 application.”

The sales assistance modules for Sales1440 will provide users with templates and scripts for appointment setting and numerous forms of follow up, including emails, phone calls, surveys, marketing campaigns, and promotional pieces. With a broad range of actions plans for all types of customers, from eLeads to walk-in prospects, Realtors® and everybody in between, The New Home Specialist Closing Action Plan (CAP)^SM Follow-Through^® System for Sales1440^TM will provide builders’ salespeople with the tools necessary to close each sale.

“Builder1440 is excited to enhance Sales1440 CRM with the CAP Follow-Through® module. Successful builders understand the important benefits of using a proven CRM tool like Sales1440 and now have the ability to use proven follow up methodologies. With the combination of the CAP Follow-Through® System and Sales1440, a builder can be implement successful follow up plans in a matter of hours.” says Matt McShane, Vice President of Builder1440.

Since many builders simply do not have the sales strategies and follow up plans in place to ensure that consistent communication is maintained with their prospects, it is not surprising that 70-80% of all inquiries are never pursued by salespeople. By supplying sales representatives with a wide variety of follow up templates, The New Home Specialists and Sales1440’s Follow-Through® System guarantees that each prospect receives the level of attention they need.

To increase conversion ratios in the current market, sales representatives must also practice consistent discovery and quality presentations in addition to enhanced follow up. Sales representatives need to explain the benefits of buying in this market – interest rates are still low and buying power is still high. In the rare instance that a prospect leaves without a firm appointment, sales representatives need to have a tool box full of reasons to call back. And, most importantly, if salespeople consistently follow up with buyers using targeted communications and campaigns, they will be on their way to selling more homes.

To learn more about The New Home Specialist Closing Action Plan (CAP)^SM Follow-Through® System for Sales1440^TM, email Builder1440 at info@builder1440.com. Stop by Builder1440’s booth #W3993 at the International Builders’ Show for a free demo and to learn how follow up can help you capture more sales.