The Builder1440 Blog

Builder1440, LLC, the home building industry’s leading provider of Internet-based Customer Relationship Management (CRM) and sales systems, announced their Builder1440 application suite was voted one of the Top New 100 Products of 2007 by Professional Builder magazine.

Each year, Professional Builder editors evaluate hundreds of industry products and recognize 100 as the Top New Products of the year. The annual awards emphasize technical innovation, increased growth and market position within the home building industry.

The Professional Builder editors base their evaluation on four criteria: technical advances in technology, significant product improvement, new products lines or features and increased product competition.

“The Professional Builder editorial team chose Builder1440’s software suite because of the enhanced suite of applications available,” explains Paul Deffenbaugh, Editorial Director for Professional Builder.
“With noteworthy growth and innovative technology solutions, Builder1440 has helped establish the future of home building software systems.”

The Builder1440 application suite, which includes the cornerstone software solution Sales1440, was developed to help home builders concentrate on building and selling homes by leaving the technology worries to the Builder1440 experts.

Sales1440 automates the entire home buying process, from the time the prospect requests information from a builder’s website or walks into the sales center, to lot and floor plan selection, home configuration, contract generation, loan calculations, change order management and customer relationship management.

The Sales1440 CRM system makes it simple for builders to sell more homes by ensuring constant communication with prospects through customizable targeted Follow-Through^® plans from Bob Schultz and the New Home Specialists.

Also included in Builder1440’s software suite is DealWorks1440, an online sales pricing and analysis tool that seamlessly integrates Sales1440 with Sage Master Builder/Sage Timberline Office. Dealworks1440 enables builders to easily establish retail pricing, improve profit margins and streamline operations.

MyHome1440, another complementary product to Sales1440, is an Internet-based home customization portal for prospects and home buyers that enhances the home buying experience by displaying inventory and pricing in real time and allowing prospects to view and select communities, plans, plot maps, homes & options from Sales1440.

Builder1440, LLC, the home building industry’s leading provider of Internet-based Customer Relationship Management (CRM) and sales systems, announced that it was selected for the second time by Constructech Residential Magazine as one of Technology’s Hottest Companies for 2007.

Technology’s Hottest Award presented by Constructech, a leader in identifying technology and automation solutions for the commercial and residential markets, honors companies making the biggest impact within the construction marketplace.

“Builder1440 was selected by the Constructech editors because they have really stood out as a ‘hot’ company this year, despite a cooling market,” explains Peggy Smedley, Editorial Director of Constructech. “Builder1440 understands home builders need innovative software solutions that make their companies more efficient, effective and ultimately more profitable. By partnering with industry leaders and offering reliable products, Builder1440 clearly knows how to help builders seal the deal.”

Builder1440 has established itself as a “hot” company by providing software solutions to hundreds of builders nationwide. In the last 24 months, three of the top 25 home builders looking for CRM chose Sales1440^® for national implementation. Sales1440’s success and popularity have given home builders using the software 10% of all US housing starts in 2006.

Sales1440, Builder1440, LLC’s cornerstone software solution, allows home builders to automate the entire sales process, from the time the prospect requests information from a builder’s website or walks into the sales center, to lot and floor plan selection, home configuration, contract generation, loan calculations, change order management and customer relationship management.

In a cooling housing market, Builder1440 has sought to ensure builders can continue to make money. The company teamed up with real estate sales, management and market resource, Bob Schultz, to create a Follow-Through^® System for Sales1440. The New Home Specialist Closing Action Plan (CAP) ^SM Follow-Through^® System provides builders with turn-key plans for follow up and appointment setting that ensures constant communication with prospects through targeted marketing.

“New home sales are NOT a function of traffic. They are the result of the correct sales process and Follow-Through®,” notes Bob Schultz, the New Home Specialist. “That’s why we have partnered with Builder1440 to provide the most complete and efficient system for customer contact—a congruent strategy that’s easy to use. We chose to partner with Builder1440 over all the other providers in the industry because of Sales1440’s ease of use and superior CRM capabilities that have proven over time to sell more homes.”

Sales1440 is offered through both License and Application Service Provider (ASP) models, serving both large and small builders. The ASP model is very popular with home builders because it does not require any additional technological investment or expertise on the part of the builders. They can concentrate on building and selling homes and leave technology worries to the Builder1440 experts. Also enticing is the fact that with the ASP model, a new client can be up and running on the system within days.

“It is an honor to have Builder1440 chosen as one of Constructech’s Hottest Technology for the second time,” notes Builder1440 Vice President, Matt McShane. “We strive to offer home builders the best sales solutions so builders can save money through efficiency and mistake prevention while also increasing their sales. We concentrate on what builders need by partnering with other industry leading software companies and industry experts such as Bob Schultz. We will continue to strive to provide the best software and services that enable builders to make more money by preventing errors and increasing sales revenues.”

Bob Schultz Sales Strategies + Sales1440^TM CRM Technology = New Home Sales

With the market cooling, now is the time for builders to make the most of the customers that walk through their door. This is why Builder1440, a Baltimore-based home builder technology solutions provider, has partnered with Bob Schultz & The New Home Specialists, the home building industry’s leading sales, management and marketing resource, to offer the most comprehensive sales assistance modules available: The New Home Specialist Closing Action Plan (CAP)^SM Follow-Through^® System for Sales1440^TM.

By combining Bob Schultz & The New Home Specialists’ proven sales strategies with Sales1440’s industry leading customer relationship management (CRM) and sales technology, home builders’ sales teams will be equipped to sell more homes and build long term relationships with potential home buyers.

“It is extremely possible to close a new home sale on the customer’s first visit, but if you don’t, you must get them back one more time,” states Bob Schultz, new home sales and management guru. “That’s called Follow-Through. Behind closing, it’s the most important and least recognized skill for new home salespeople. Bob Schultz & The New Home Specialists are excited to collaborate with Builder1440 to make our proven systems available with the ease of the Sales1440 application.”

The sales assistance modules for Sales1440 will provide users with templates and scripts for appointment setting and numerous forms of follow up, including emails, phone calls, surveys, marketing campaigns, and promotional pieces. With a broad range of actions plans for all types of customers, from eLeads to walk-in prospects, Realtors® and everybody in between, The New Home Specialist Closing Action Plan (CAP)^SM Follow-Through^® System for Sales1440^TM will provide builders’ salespeople with the tools necessary to close each sale.

“Builder1440 is excited to enhance Sales1440 CRM with the CAP Follow-Through® module. Successful builders understand the important benefits of using a proven CRM tool like Sales1440 and now have the ability to use proven follow up methodologies. With the combination of the CAP Follow-Through® System and Sales1440, a builder can be implement successful follow up plans in a matter of hours.” says Matt McShane, Vice President of Builder1440.

Since many builders simply do not have the sales strategies and follow up plans in place to ensure that consistent communication is maintained with their prospects, it is not surprising that 70-80% of all inquiries are never pursued by salespeople. By supplying sales representatives with a wide variety of follow up templates, The New Home Specialists and Sales1440’s Follow-Through® System guarantees that each prospect receives the level of attention they need.

To increase conversion ratios in the current market, sales representatives must also practice consistent discovery and quality presentations in addition to enhanced follow up. Sales representatives need to explain the benefits of buying in this market – interest rates are still low and buying power is still high. In the rare instance that a prospect leaves without a firm appointment, sales representatives need to have a tool box full of reasons to call back. And, most importantly, if salespeople consistently follow up with buyers using targeted communications and campaigns, they will be on their way to selling more homes.

To learn more about The New Home Specialist Closing Action Plan (CAP)^SM Follow-Through® System for Sales1440^TM, email Builder1440 at info@builder1440.com. Stop by Builder1440’s booth #W3993 at the International Builders’ Show for a free demo and to learn how follow up can help you capture more sales.