The Builder1440 Blog

As the housing market continues to slow, home builders are faced with new and challenging obstacles with regard to finding prospects and closing sales. Now is the time for builders to develop and implement sales strategies and software systems that will enable them to increase sales in the upcoming year. At the 2007 International Builders’ Show (IBS), Baltimore-based home builder technology solutions provider, Builder1440, LLC, will begin to roll out its line of new products designed to help builders sell more homes. The suite of builder software will include:

• Sales1440^TM v6.0 – Internet-based CRM and sales system for builders
• DealWorks1440^TM – Complete sales pricing and sales analysis tool
• SiteAuthor1440^TM – Internet marketing and content management system
• My1440Home^TM – Home customization portal for prospects and buyers

For the Builders’ Show, Builder1440 has added innovative features and functionality to Sales1440 v6.0, the company’s Internet-based and on-demand customer relationship management and sales system for home builders. The new release builds on the system’s existing follow up and campaign management capabilities and includes enhancements that allow a builder to change prospects’ rankings and associated follow up plans. Moreover, the application enables builders to monitor leads, sales, and follow up statistics via a real-time dashboard.

Sales1440 v6.0 accelerates the sales cycle by enabling builders to automatically route web leads to sales representatives for efficient follow up. Sales representations can then nurture leads with scheduled email campaigns and customized follow up programs. Furthermore, Sales1440 v6.0 facilitates the collection of customer feedback by enabling builders to create questionnaires for use at specific stages during the sales cycle.

Included in Builder1440’s suite of home builder software is DealWorks1440, a complete sales pricing and sales analysis tool that allows home builders to mark up costs and establish pricing for plans, options and lots for use in the sales process. DealWorks1440 grants home builders more control over their profits, letting them compare budgets to actuals in order to determine whether or not to accept a sale.

Knowing that 77% of buyers shop online for their new homes, builders have turned to the Internet for lead generation. However, just having a simple website is not enough to engage buyers. SiteAuthor1440, Builder1440’s Internet marketing and content management system, allows builders to interact with buyers through customized online forms and automatic email responses. SiteAuthor1440 also enables builders to modify website navigation and content in real-time as well as display inventory and pricing information online.

Building relationships with prospects and home buyers is critical to the success of every home builder. My1440Home, Builder1440’s home customization portal, enables prospects and buyers to play an integral role in the home buying process, allowing them to view communities, plans, elevations, and lots as well as select and modify options online from anywhere, at anytime. Additionally, prospects have the ability to save and email their home selections, while home buyers can create option wish lists, submit warranty requests, and execute buyer to-do lists. Enabling prospects and home buyers to customize their home online, My1440Home helps builders create the ultimate home buying experience while improving their profit margin and bottom line.

Stop by Builder1440’s booth #W3993 at IBS for a live demo of the company’s suite of home builder software. To schedule a one-on-one meeting with a Builder1440 representative, email info@builder1440.com or call 877-604-1440.