Are Your Emails Anti-Spam Compliant?
Tuesday, April 15th, 2008
Ensure your emails are compliant with federal spam legislation by reviewing the following points:
“Canned Spam Act”
The “Canned Spam Act,” effective on January 1, 2004, legislates email whose primary purpose is advertising or promoting a commercial product. The law dictates that email “may not contain false or misleading routing information.”
CAN-SPAM Guideline #1: False or misleading information is banned in email
headers and routing information must be accurate, to identity
the sender.
CAN-SPAM Guideline #2: Email subject lines cannot be deceptive or mislead
the recipient about the contents of the email.
CAN-SPAM Act Guideline #3: Email recipients must be given an opt-out method.
CAN-SPAM Act Guideline #4: Emails must be identified as an advertisement and
include the sender’s valid physical postal address.
