The Builder1440 Blog

During the fourth annual Technology Day conference in Chicago, Builder1440 was recognized by Constructech Magazine with a 2009 Vision award. The award was given specifically for the work that Builder1440 has done with Provident Homes, a client from the Pennsylvania area, and was the highest recognition in the category.

The annual Vision Awards serve to acknowledge companies providing and implementing industry-leading technology services that support the efforts of home builders. With the superior tools that Sales1440 & My1440Home provide to builders, it is no surprise that Builder1440 has gained recognition for its commitment to innovation.

Vice President Matt McShane said it best, “Our number one job is to help builders sell more homes and make more money – and we build innovative technology that makes this possible. We’re honored by the award, but it really is all about our builders.”

Ensure your emails are compliant with federal spam legislation by reviewing the following points:

“Canned Spam Act”
The “Canned Spam Act,” effective on January 1, 2004, legislates email whose primary purpose is advertising or promoting a commercial product. The law dictates that email “may not contain false or misleading routing information.”

CAN-SPAM Guideline #1: False or misleading information is banned in email
headers and routing information must be accurate, to identity
the sender.

    CAN-SPAM Guideline #2: Email subject lines cannot be deceptive or mislead
the recipient about the contents of the email.

CAN-SPAM Act Guideline #3: Email recipients must be given an opt-out method.

     CAN-SPAM Act Guideline #4: Emails must be identified as an advertisement and
include the sender’s valid physical postal address.